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Audience Development Manager | Shakespeare at Notre Dame

Job Description

Company Description

The University of Notre Dame is more than a workplace! We are a vibrant, mission-driven community where every employee is valued and supported. Rooted in a tradition of excellence and inspired by our Catholic character, Notre Dame is committed to fostering an environment of care that nurtures the whole person—mind, body, and spirit. Here, you will find a deep sense of belonging, a culture that prioritizes well-being, and the opportunity to grow your career while being a force for good in the world. Whether contributing to world-class research, shaping the student experience, or supporting the University’s mission in other ways, you will be part of a dedicated team working to make a meaningful impact on campus and beyond. At Notre Dame, your work matters, and so do you!


Throughout its history, the University of Notre Dame has demonstrated an extraordinary commitment to the arts. From building art collections to constructing world-class performance venues, Notre Dame has continuously invested in purposeful engagement with the arts—on campus and within the broader community.

We are seeking a dynamic and experienced Audience Development Manager (ADM) to join Shakespeare at Notre Dame, a program of the College of Arts and Letters. Shakespeare at Notre Dame encompasses the Notre Dame Shakespeare Festival (NDSF), Actors From The London Stage (AFTLS), and the Shakespeare in Prisons Network (SiPN). Together, these programs champion a 21st-century approach to Shakespeare’s works, blending performance, education, and outreach at local, national, and global levels. Our initiatives enrich the campus and Michiana communities, engage academic partners across the nation through AFTLS tours, and foster innovative models of teaching and performance that highlight Shakespeare’s enduring relevance in contemporary society.
 

About the Position

Reporting to the Executive Artistic Director, the Audience Development Manager is responsible for the marketing, promotion, and audience development strategies of Shakespeare at Notre Dame. The ADM manages the nationwide marketing and sale of Actors From The London Stage tours (in partnership with Alliance Artists Management), oversees marketing and outreach for the Notre Dame Shakespeare Festival, and coordinates publicity for special events and productions.

This is a full-time position that requires initiative, collaboration, and the ability to balance multiple projects with competing deadlines. Some evening and weekend work is expected, in alignment with performances and special events.

Essential Duties & Responsibilities

Marketing & Promotion

  • Market and supervise the sale of Actors From The London Stage tours to colleges and universities nationwide.
  • Coordinate and administer all public relations efforts for both Actors From The London Stage and the Notre Dame Shakespeare Festival.
  • Develop audiences for Shakespeare at Notre Dame programs through targeted marketing and outreach campaigns, on- and off-campus.
  • Create or supervise the design and production of marketing materials, press releases, and digital content.

Audience Development & Engagement

  • Build partnerships within the academic community, local arts organizations, and the broader community to expand visibility.
  • Implement audience research and data-driven strategies to inform outreach and programming.
  • Oversee social media and digital engagement initiatives.

Collaboration & Administration

  • Work closely with the Executive Artistic Director to align marketing strategies with program goals.
  • Coordinate with Alliance Artists Management on booking processes for tours.
  • Supervise interns, student workers, and external contractors as needed.

Education & Experience

  • Bachelor’s degree with 3–4 years of related experience in marketing, public relations, or audience development (performing arts experience preferred).

Skills

  • Superior interpersonal, communication, and organizational skills.
  • Strong knowledge of performing arts marketing, with familiarity in both academic and theatrical communities.
  • Experience with digital design tools (Adobe Creative Suite preferred).
  • Proficiency with project management systems, ticketing software, and digital marketing platforms.
  • Ability to manage multiple projects simultaneously with keen attention to deadlines.
  • Proven record of creativity, innovation, and leadership in marketing and audience development.
  • Strong time management and problem-solving skills.

Application Deadline to Apply: October 12, 2025

Hiring Pay Range: Up to $58,000

Required Application Materials: Resume and Cover Letter

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